A Study on the Effects of Perceived Characteristics of Live Commerce Platform on Intention to Continuous Use

Misook Han, Jongwoo Park. A Study on the Effects of Perceived Characteristics of Live Commerce Platform on Intention to Continuous Use. In 8th IEEE/ACIS International Conference on Big Data, Cloud Computing, and Data Science, BCD 2023, Hochimin City, Vietnam, December 14-16, 2023. pages 396-399, IEEE, 2023. [doi]

Abstract

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