Discovering technology opportunities based on the linkage between technology and business areas: matching patents and trademarks

Xiaotong Han, Donghua Zhu 0001, Xuefeng Wang 0001, Tugrul U. Daim, Yali Qiao. Discovering technology opportunities based on the linkage between technology and business areas: matching patents and trademarks. Techn. Analysis & Strat. Manag., 35(10):1324-1340, October 2023. [doi]

Abstract

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