Internet Advertising Adoption: A Structural Equation Model for Iranian SMEs

Payam Hanafizadeh, Mehdi Behboudi, Fahimeh Ahadi, Fatemeh Ghaderi Varkani. Internet Advertising Adoption: A Structural Equation Model for Iranian SMEs. Internet Research, 22(4):499-526, 2012. [doi]

Abstract

Abstract is missing.