Consumer Privacy and Marketing Avoidance: A Static Model

Il-Horn Hann, Kai Lung Hui, Sang-Yong Tom Lee, Ivan P. L. Png. Consumer Privacy and Marketing Avoidance: A Static Model. Management Science, 54(6):1094-1103, 2008. [doi]

Authors

Il-Horn Hann

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Kai Lung Hui

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Sang-Yong Tom Lee

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Ivan P. L. Png

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