Il-Horn Hann, Kai Lung Hui, Sang-Yong Tom Lee, Ivan P. L. Png. Consumer Privacy and Marketing Avoidance: A Static Model. Management Science, 54(6):1094-1103, 2008. [doi]
@article{HannHLP08,
title = {Consumer Privacy and Marketing Avoidance: A Static Model},
author = {Il-Horn Hann and Kai Lung Hui and Sang-Yong Tom Lee and Ivan P. L. Png},
year = {2008},
doi = {10.1287/mnsc.1070.0837},
url = {http://dx.doi.org/10.1287/mnsc.1070.0837},
researchr = {https://researchr.org/publication/HannHLP08},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {54},
number = {6},
pages = {1094-1103},
}