Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders

Darian Harff, Paula Stehr, Desirée Schmuck. Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders. New Media & Society, 28(6):2341-2359, 2026. [doi]

Authors

Darian Harff

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Paula Stehr

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Desirée Schmuck

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