Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders

Darian Harff, Paula Stehr, Desirée Schmuck. Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders. New Media & Society, 28(6):2341-2359, 2026. [doi]

@article{HarffSS26,
  title = {Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders},
  author = {Darian Harff and Paula Stehr and Desirée Schmuck},
  year = {2026},
  doi = {10.1177/14614448251336441},
  url = {https://doi.org/10.1177/14614448251336441},
  researchr = {https://researchr.org/publication/HarffSS26},
  cites = {0},
  citedby = {0},
  journal = {New Media & Society},
  volume = {28},
  number = {6},
  pages = {2341-2359},
}