Do online buying behaviour and attitudes to web personalization vary by age group?

Mike Hart. Do online buying behaviour and attitudes to web personalization vary by age group?. In Reinhardt Botha, Charmain Cilliers, editors, Proceedings of the 2008 Annual Conference of the South African Institute of Computer Scientists and Information Technologists on IT Research in Developing Countries, SAICSIT Conf. 2008, Wilderness, South Africa, October 6-8, 2008. Volume 338 of ACM International Conference Proceeding Series, pages 86-93, ACM, 2008. [doi]

Abstract

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