Mobile advergame: analysis of flow, attitudes and competitor trait as the moderating variable

Sri Hartini. Mobile advergame: analysis of flow, attitudes and competitor trait as the moderating variable. IJMLO, 14(3):322-337, 2020. [doi]

@article{Hartini20,
  title = {Mobile advergame: analysis of flow, attitudes and competitor trait as the moderating variable},
  author = {Sri Hartini},
  year = {2020},
  doi = {10.1504/IJMLO.2020.108193},
  url = {https://doi.org/10.1504/IJMLO.2020.108193},
  researchr = {https://researchr.org/publication/Hartini20},
  cites = {0},
  citedby = {0},
  journal = {IJMLO},
  volume = {14},
  number = {3},
  pages = {322-337},
}