Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan. Optimal marketing strategies over social networks. In Jinpeng Huai, Robin Chen, Hsiao-Wuen Hon, Yunhao Liu, Wei-Ying Ma, Andrew Tomkins, Xiaodong Zhang, editors, Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008. pages 189-198, ACM, 2008. [doi]
Abstract is missing.