The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures

Ghazwan Hassna, Kamel Rouibah, Paul Benjamin Lowry, Joanna Paliszkiewicz, Magdalena Madra-Sawicka. The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures. Electronic Commerce Research and Applications, 61:101297, September 2023. [doi]

Abstract

Abstract is missing.