Matti Haverila, Kai C. Haverila, Muhammad Mohiuddin, Zhan Su. The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance. JGIM, 30(1):1-21, 2022. [doi]
@article{HaverilaHMS22,
title = {The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance},
author = {Matti Haverila and Kai C. Haverila and Muhammad Mohiuddin and Zhan Su},
year = {2022},
doi = {10.4018/jgim.315646},
url = {https://doi.org/10.4018/jgim.315646},
researchr = {https://researchr.org/publication/HaverilaHMS22},
cites = {0},
citedby = {0},
journal = {JGIM},
volume = {30},
number = {1},
pages = {1-21},
}