The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance

Matti Haverila, Kai C. Haverila, Muhammad Mohiuddin, Zhan Su. The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance. JGIM, 30(1):1-21, 2022. [doi]

Abstract

Abstract is missing.