Do Hedonic and Utilitarian Apps Differ in Consumer Appeal? - researchr publication authors

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Bidyut Hazarika, Jiban Khuntia, Madhavan Parthasarathy, Jahangir Karimi. Do Hedonic and Utilitarian Apps Differ in Consumer Appeal?. In Vijayan Sugumaran, Victoria Y. Yoon, Michael J. Shaw, editors, E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers. Volume 258 of Lecture Notes in Business Information Processing, pages 233-237, Springer, 2015. [doi]

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