Do Hedonic and Utilitarian Apps Differ in Consumer Appeal?

Bidyut Hazarika, Jiban Khuntia, Madhavan Parthasarathy, Jahangir Karimi. Do Hedonic and Utilitarian Apps Differ in Consumer Appeal?. In Vijayan Sugumaran, Victoria Y. Yoon, Michael J. Shaw, editors, E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers. Volume 258 of Lecture Notes in Business Information Processing, pages 233-237, Springer, 2015. [doi]

Abstract

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