Chen He, Tobias J. Klein. Advertising as a Reminder: Evidence from the Dutch State Lottery. Marketing Science, 42(5):892-909, September 2023. [doi]
@article{HeK23-2,
title = {Advertising as a Reminder: Evidence from the Dutch State Lottery},
author = {Chen He and Tobias J. Klein},
year = {2023},
month = {September},
doi = {10.1287/mksc.2022.1405},
url = {https://doi.org/10.1287/mksc.2022.1405},
researchr = {https://researchr.org/publication/HeK23-2},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {5},
pages = {892-909},
}