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The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective

Xiang He, Meng-Xiang Li, Christy M. K. Cheung. The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 256, 2022. [doi]

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Xiang He

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Meng-Xiang Li

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Christy M. K. Cheung

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