Xiang He, Meng-Xiang Li, Christy M. K. Cheung. The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 256, 2022. [doi]
@inproceedings{HeLC22,
title = {The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective},
author = {Xiang He and Meng-Xiang Li and Christy M. K. Cheung},
year = {2022},
url = {https://aisel.aisnet.org/pacis2022/256},
researchr = {https://researchr.org/publication/HeLC22},
cites = {0},
citedby = {0},
pages = {256},
booktitle = {26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022},
editor = {Ming-Hui Huang and Guy Gable and Christy M. K. Cheung and Dongming Xu},
}