Research on the Influence of Airline Service Factors on Purchase Intention: Based on Emotional Perspective

Donghui He, Wei Le, Benhai Guo, Hongjuan Yin. Research on the Influence of Airline Service Factors on Purchase Intention: Based on Emotional Perspective. In Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2019, Wuhan, China, January 12-14, 2019. pages 258-262, ACM, 2019. [doi]

Abstract

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