Social Media or Website? Research on Online Advertising Type Based on Evolutionary Game

Xiang He, Li Li, Hua Zhang, Xingzhen Zhu. Social Media or Website? Research on Online Advertising Type Based on Evolutionary Game. In Karl R. Lang, Jennifer Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan, editors, Smart Business: Technology and Data Enabled Innovative Business Models and Practices - 18th Workshop on e-Business, WeB 2019, Munich, Germany, December 14, 2019, Revised Selected Papers. Volume 403 of Lecture Notes in Business Information Processing, pages 89-102, Springer, 2019. [doi]

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