Practical Lessons from Predicting Clicks on Ads at Facebook

Xinran He, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Ralf Herbrich, Stuart Bowers, Joaquin QuiƱonero Candela. Practical Lessons from Predicting Clicks on Ads at Facebook. In Esin Saka, Dou Shen, Kuang-Chih Lee, Ying Li, editors, Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, ADKDD 2014, August 24, 2014, New York City, New York, USA. pages 1-9, ACM, 2014. [doi]

Abstract

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