The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling

Yumei He, Lingli Wang, Nina Huang, Yili Hong 0002, Jiandong Ding, Yan Sun, Yingyao Liu. The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling. In Joe S. Valacich, Anitesh Barua, Ryan Wright, Atreyi Kankanhalli, Xitong Li, Shaila Miranda, editors, Proceedings of the 42nd International Conference on Information Systems, ICIS 2021, Building Sustainability and Resilience with IS: A Call for Action, Austin, TX, USA, December 12-15, 2021. Association for Information Systems, 2021. [doi]

Abstract

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