The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling - researchr publication authors

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Yumei He, Lingli Wang, Nina Huang, Yili Hong 0002, Jiandong Ding, Yan Sun, Yingyao Liu. The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling. In Yolande E. Chan, Maric Boudreau, Benoit Aubert, Guy Paré, Wynne Chin, editors, 27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021. Association for Information Systems, 2021. [doi]

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