The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling

Yumei He, Lingli Wang, Nina Huang, Yili Hong 0002, Jiandong Ding, Yan Sun, Yingyao Liu. The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling. In Yolande E. Chan, Maric Boudreau, Benoit Aubert, Guy Paré, Wynne Chin, editors, 27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021. Association for Information Systems, 2021. [doi]

@inproceedings{HeWH0DSL21,
  title = {The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling},
  author = {Yumei He and Lingli Wang and Nina Huang and Yili Hong 0002 and Jiandong Ding and Yan Sun and Yingyao Liu},
  year = {2021},
  url = {https://aisel.aisnet.org/amcis2021/data_science_decision_support/data_science_decision_support/12},
  researchr = {https://researchr.org/publication/HeWH0DSL21},
  cites = {0},
  citedby = {0},
  booktitle = {27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021},
  editor = {Yolande E. Chan and Maric Boudreau and Benoit Aubert and Guy Paré and Wynne Chin},
  publisher = {Association for Information Systems},
}