Understanding student attitudes of mobile phone features: Rethinking adoption through conjoint, cluster and SEM analyses

Milena M. Head, Natalia Ziolkowski. Understanding student attitudes of mobile phone features: Rethinking adoption through conjoint, cluster and SEM analyses. Computers in Human Behavior, 28(6):2331-2339, 2012. [doi]

Authors

Milena M. Head

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Natalia Ziolkowski

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