Organizational Engagement in Social Media to Motivate Strategic Directed Action: A Revelatory Case - researchr publication authors

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Donald Heath, Rahul Singh, Jai Ganesh. Organizational Engagement in Social Media to Motivate Strategic Directed Action: A Revelatory Case. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

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