Lessons Learned from an Eye Tracking Study for Targeted Advertising in the Wild

Melanie Heck, Janick Edinger, Christian Becker 0001. Lessons Learned from an Eye Tracking Study for Targeted Advertising in the Wild. In 2022 IEEE International Conference on Pervasive Computing and Communications Workshops and other Affiliated Events, PerCom 2022 Workshops, Pisa, Italy, March 21-25, 2022. pages 539-544, IEEE, 2022. [doi]

Abstract

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