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Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet

Julia Heidemann, Mathias Klier, Andrea Landherr, Florian Probst. Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet. In Dirk Christian Mattfeld, Susanne Robra-Bissantz, editors, Multikonferenz Wirtschaftsinformatik 2012: Tagungsband der MKWI 2012, Braunschweig, Germany, February 29 - March 3, 2012. pages 1897-1908, GITO Verlag, 2012.

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