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Methoden für Trendanalysen im Web zur Unter-stützungdes Customer Relationship Management

Kai Heinrich, Andreas Hilbert, Martin Kersten. Methoden für Trendanalysen im Web zur Unter-stützungdes Customer Relationship Management. In Dirk Christian Mattfeld, Susanne Robra-Bissantz, editors, Multikonferenz Wirtschaftsinformatik 2012: Tagungsband der MKWI 2012, Braunschweig, Germany, February 29 - March 3, 2012. pages 1145-1156, GITO Verlag, 2012.

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