Silvia Heinz, Elisa D. Mekler. The influence of banner placement and navigation style on the recognition of advertisement banners. In Lone Malmborg, Thomas Pederson, editors, Nordic Conference on Human-Computer Interaction, NordiCHI '12, Copenhagen, Denmark, October 14-17, 2012. pages 803-804, ACM, 2012. [doi]
@inproceedings{HeinzM12,
title = {The influence of banner placement and navigation style on the recognition of advertisement banners},
author = {Silvia Heinz and Elisa D. Mekler},
year = {2012},
doi = {10.1145/2399016.2399156},
url = {http://doi.acm.org/10.1145/2399016.2399156},
researchr = {https://researchr.org/publication/HeinzM12},
cites = {0},
citedby = {0},
pages = {803-804},
booktitle = {Nordic Conference on Human-Computer Interaction, NordiCHI '12, Copenhagen, Denmark, October 14-17, 2012},
editor = {Lone Malmborg and Thomas Pederson},
publisher = {ACM},
isbn = {978-1-4503-1482-4},
}