A novel social network mining approach for customer segmentation and viral marketing

Nivin A. Helal, Rasha M. Ismail, Nagwa L. Badr, Mostafa G. M. Mostafa. A novel social network mining approach for customer segmentation and viral marketing. Wiley Interdisc. Rew.: Data Mining and Knowledge Discovery, 6(5):177-189, 2016. [doi]

Authors

Nivin A. Helal

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Rasha M. Ismail

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Nagwa L. Badr

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Mostafa G. M. Mostafa

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