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Technologies in support of mass customization strategy: Exploring the linkages between e-commerce and knowledge management

Marilyn M. Helms, Mohammad Ahmadi, Wen-Jang Kenny Jih, Lawrence P. Ettkin. Technologies in support of mass customization strategy: Exploring the linkages between e-commerce and knowledge management. Computers in Industry, 59(4):351-363, 2008. [doi]

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