Tang Heng. How Does Brand Popularity Affect Patrons' Continuance? Examining the Mediating Role of Customer Commitment. In Australasian Conference on Information Systems, ACIS 2019, Curtin University, Perth, Australia, December 9-11, 2019. pages 22, 2019. [doi]
@inproceedings{Heng19-0,
title = {How Does Brand Popularity Affect Patrons' Continuance? Examining the Mediating Role of Customer Commitment},
author = {Tang Heng},
year = {2019},
url = {https://aisel.aisnet.org/acis2019/22},
researchr = {https://researchr.org/publication/Heng19-0},
cites = {0},
citedby = {0},
pages = {22},
booktitle = {Australasian Conference on Information Systems, ACIS 2019, Curtin University, Perth, Australia, December 9-11, 2019},
}