How Does Brand Popularity Affect Patrons' Continuance? Examining the Mediating Role of Customer Commitment

Tang Heng. How Does Brand Popularity Affect Patrons' Continuance? Examining the Mediating Role of Customer Commitment. In Australasian Conference on Information Systems, ACIS 2019, Curtin University, Perth, Australia, December 9-11, 2019. pages 22, 2019. [doi]

Abstract

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