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Towards a Better Understanding of Online Influence: Differences in Twitter Communication Between Companies and Influencers

Diana C. Hernandez-Bocanegra, Angela Borchert, Felix Brünker, Gautam Kishore Shahi, Björn Ross. Towards a Better Understanding of Online Influence: Differences in Twitter Communication Between Companies and Influencers. In Australasian Conference on Information Systems, ACIS 2020, Wellington, New Zealand, 1-4 December 2020. pages 18, 2020. [doi]

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Diana C. Hernandez-Bocanegra

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Angela Borchert

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Felix Brünker

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Gautam Kishore Shahi

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Björn Ross

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