Diana C. Hernandez-Bocanegra, Angela Borchert, Felix Brünker, Gautam Kishore Shahi, Björn Ross. Towards a Better Understanding of Online Influence: Differences in Twitter Communication Between Companies and Influencers. In Australasian Conference on Information Systems, ACIS 2020, Wellington, New Zealand, 1-4 December 2020. pages 18, 2020. [doi]
@inproceedings{Hernandez-Bocanegra20-1,
title = {Towards a Better Understanding of Online Influence: Differences in Twitter Communication Between Companies and Influencers},
author = {Diana C. Hernandez-Bocanegra and Angela Borchert and Felix Brünker and Gautam Kishore Shahi and Björn Ross},
year = {2020},
url = {https://aisel.aisnet.org/acis2020/18},
researchr = {https://researchr.org/publication/Hernandez-Bocanegra20-1},
cites = {0},
citedby = {0},
pages = {18},
booktitle = {Australasian Conference on Information Systems, ACIS 2020, Wellington, New Zealand, 1-4 December 2020},
}