Ana Cecilia Chumaceiro Hernández, Arianna Carolina Puello, Judith J. Hernández García de Velazco. Marketing and social networks. External strategic analysis of a company providing digital advertising services. In Elhadi M. Shakshuki, editor, 19th International Conference on Future Networks and Communications / 21st International Conference on Mobile Systems and Pervasive Computing / 14th International Conference on Sustainable Energy Information Technology (FNC/MobiSPC/SEIT 2024), August 5-7, 2024, Marshall University, Huntington, WV, USA. Volume 241 of Procedia Computer Science, pages 360-364, Elsevier, 2024. [doi]
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