Institutionalizing mobile user experience: key success factors, strategic positioning, and sustainable organisational implementations

Tobias Herrmann, Manfred Tscheligi. Institutionalizing mobile user experience: key success factors, strategic positioning, and sustainable organisational implementations. In Marko Nieminen, Mika Röykkee, editors, Proceedings of the 8th Conference on Human-Computer Interaction with Mobile Devices and Services, Mobile HCI 2006, Helsinki, Finland, September 12-15, 2006. pages 285-286, ACM, 2006. [doi]

Abstract

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