Temporal Reframing and Participation in a Savings Program: A Field Experiment

Hal E. Hershfield, Stephen Shu, Shlomo Benartzi. Temporal Reframing and Participation in a Savings Program: A Field Experiment. Marketing Science, 39(6):1039-1051, 2020. [doi]

Authors

Hal E. Hershfield

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Stephen Shu

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Shlomo Benartzi

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