Markus Heuchert. Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation. In Jörg Becker 0001, Dmitriy Novikov, editors, 21st IEEE Conference on Business Informatics, CBI 2019, Moscow, Russia, July 15-17, 2019, Volume 1 - Research Papers. pages 531-540, IEEE, 2019. [doi]
@inproceedings{Heuchert19,
title = {Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation},
author = {Markus Heuchert},
year = {2019},
doi = {10.1109/CBI.2019.00068},
url = {https://doi.org/10.1109/CBI.2019.00068},
researchr = {https://researchr.org/publication/Heuchert19},
cites = {0},
citedby = {0},
pages = {531-540},
booktitle = {21st IEEE Conference on Business Informatics, CBI 2019, Moscow, Russia, July 15-17, 2019, Volume 1 - Research Papers},
editor = {Jörg Becker 0001 and Dmitriy Novikov},
publisher = {IEEE},
isbn = {978-1-7281-0650-2},
}