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An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes, Jörg Becker 0001. An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept. In Paul Drews, Burkhardt Funk, Peter Niemeyer, Lin Xie, editors, Multikonferenz Wirtschaftsinformatik 2018: Data driven X - Turning Data into Value, MKWI 2018, Lüneburg, Germany, March 6-9, 2018, 5 Volumes. pages 435-446, Leuphana University Lüneburg, 2018.

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