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A metrics system for the performance measurement of online distribution channels of multi-channel retailers

Claudia Hienerth, David Meyer. A metrics system for the performance measurement of online distribution channels of multi-channel retailers. In Susan Newell, Edgar A. Whitley, Nancy Pouloudi, Jonathan Wareham, Lars Mathiassen, editors, 17th European Conference on Information Systems, ECIS 2009, Verona, Italy, 2009. pages 1442-1451, 2009. [doi]

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Claudia Hienerth

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David Meyer

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