Claudia Hienerth, David Meyer. A metrics system for the performance measurement of online distribution channels of multi-channel retailers. In Susan Newell, Edgar A. Whitley, Nancy Pouloudi, Jonathan Wareham, Lars Mathiassen, editors, 17th European Conference on Information Systems, ECIS 2009, Verona, Italy, 2009. pages 1442-1451, 2009. [doi]
@inproceedings{HienerthM09,
title = {A metrics system for the performance measurement of online distribution channels of multi-channel retailers},
author = {Claudia Hienerth and David Meyer},
year = {2009},
url = {http://is2.lse.ac.uk/asp/aspecis/20090119.pdf},
researchr = {https://researchr.org/publication/HienerthM09},
cites = {0},
citedby = {0},
pages = {1442-1451},
booktitle = {17th European Conference on Information Systems, ECIS 2009, Verona, Italy, 2009},
editor = {Susan Newell and Edgar A. Whitley and Nancy Pouloudi and Jonathan Wareham and Lars Mathiassen},
isbn = {978-88-6129-391-5},
}