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Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models

Christian Hildebrand, Reto Hofstetter, Andreas Herrmann. Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

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