Ujang Himanto, Adhitya Yoga Prasetya, Rima Alifia, Agus Rifai, Fiqhi Aulia. Case Study on eCommerce Blibli: Customer Engagement as a Variable Mediating the Effect of eWom on Purchasing Decisions. In Leonard Barolli, editor, Advances in Intelligent Networking and Collaborative Systems - The 15th International Conference on Intelligent Networking and Collaborative Systems, INCoS 2023, Chiang Mai, Thailand, September 6-8, 2023. Volume 182 of Lecture Notes on Data Engineering and Communications Technologies, pages 324-335, Springer, 2023. [doi]
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