Drivers of the Long Tail Phenomenon: An Empirical Analysis

Oliver Hinz, Jochen Eckert, Bernd Skiera. Drivers of the Long Tail Phenomenon: An Empirical Analysis. J. of Management Information Systems, 27(4):43-70, 2011. [doi]

Authors

Oliver Hinz

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Jochen Eckert

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Bernd Skiera

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