Oliver Hinz, Jochen Eckert, Bernd Skiera. Drivers of the Long Tail Phenomenon: An Empirical Analysis. J. of Management Information Systems, 27(4):43-70, 2011. [doi]
@article{HinzES11,
title = {Drivers of the Long Tail Phenomenon: An Empirical Analysis},
author = {Oliver Hinz and Jochen Eckert and Bernd Skiera},
year = {2011},
url = {http://www.jmis-web.org/articles/v27_n4_p43/index.html},
tags = {empirical, analysis},
researchr = {https://researchr.org/publication/HinzES11},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {27},
number = {4},
pages = {43-70},
}