Shuk Ying Ho, Kevin K. W. Ho. The Effects of Web Personalization on Influencing Users' Switching Decisions to a New Website. In Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008. pages 67, AISeL, 2008. [doi]
@inproceedings{HoH08-0,
title = {The Effects of Web Personalization on Influencing Users' Switching Decisions to a New Website},
author = {Shuk Ying Ho and Kevin K. W. Ho},
year = {2008},
url = {http://aisel.aisnet.org/pacis2008/67},
researchr = {https://researchr.org/publication/HoH08-0},
cites = {0},
citedby = {0},
pages = {67},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008},
publisher = {AISeL},
}