The Effects of Web Personalization on Influencing Users' Switching Decisions to a New Website

Shuk Ying Ho, Kevin K. W. Ho. The Effects of Web Personalization on Influencing Users' Switching Decisions to a New Website. In Pacific Asia Conference on Information Systems, PACIS 2008, Suzhou, China, July 4-7, 2008. pages 67, AISeL, 2008. [doi]

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