Kevin K. W. Ho, Eric Wing Kuen See-To, Gloria T. C. Chiu. How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis. IJSODIT, 3(4):19-42, 2013. [doi]
@article{HoSC13,
title = {How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis},
author = {Kevin K. W. Ho and Eric Wing Kuen See-To and Gloria T. C. Chiu},
year = {2013},
doi = {10.4018/ijsodit.2013100102},
url = {http://dx.doi.org/10.4018/ijsodit.2013100102},
researchr = {https://researchr.org/publication/HoSC13},
cites = {0},
citedby = {0},
journal = {IJSODIT},
volume = {3},
number = {4},
pages = {19-42},
}